增加粉絲、獲取流量、實(shí)現(xiàn)變現(xiàn)，這是每一位視頻博主都在走的發(fā)展之路。漲粉這件事，不止是視頻號(hào)平臺(tái)、在任何平臺(tái)都是備受關(guān)注的重要步驟，粉絲多不多、跟定位受眾是否貼合，付費(fèi)能力怎么樣，都會(huì)影響到后期的視頻號(hào)變現(xiàn)，今天，為大家分享視頻號(hào)漲粉可參考的行動(dòng)路徑，助力在快速增加粉絲，吸引對標(biāo)受眾觀看你的作品。

Increasing fans, gaining traffic, and realizing monetization are the development paths that every video blogger is taking. The matter of gaining followers is not only an important step for video account platforms, but also a highly anticipated one on any platform. The number of followers, whether it fits the target audience, and the payment ability will all affect the monetization of video accounts in the later stage. Today, we will share with you the action path that can be used to increase followers for video accounts, helping to quickly increase followers and attract benchmark audiences to watch your works.

賬號(hào)主頁吸引關(guān)注

Account homepage attracts attention

賬號(hào)主頁，是粉絲認(rèn)識(shí)你、記住你的第一個(gè)關(guān)口，不僅賬號(hào)簡介要足夠吸引人，主頁視頻封面也要盡量保持統(tǒng)一。

The account homepage is the first gateway for fans to get to know and remember you. Not only should the account profile be attractive enough, but the homepage video cover should also be as consistent as possible.

視頻封面寬度統(tǒng)一封面寬度統(tǒng)一：視頻號(hào)有橫屏豎屏2個(gè)規(guī)格，所有內(nèi)容盡量統(tǒng)一一種規(guī)格；視頻封面標(biāo)題明確清晰02

Uniform video cover width: The video number has two specifications for horizontal and vertical screens, and all content should be standardized in one specification as much as possible; The video cover title is clear and concise 02

把內(nèi)容的關(guān)鍵信息標(biāo)在封面上，讓用戶不必點(diǎn)開也能一目了然，降低用戶的識(shí)別成本，使其快速識(shí)別你這個(gè)賬號(hào)具體內(nèi)容方向、是否是ta感興趣的，才更容易引起關(guān)注，達(dá)到漲粉目的。

Marking the key information of the content on the cover allows users to easily identify it without having to click, reducing the cost of user recognition and enabling them to quickly recognize the specific content direction of your account and whether it is of interest to them, making it easier to attract attention and achieve the goal of gaining followers.

爆款內(nèi)容選題，漲粉為目的

Topic selection for popular content, with the aim of gaining followers

在自媒體時(shí)代，爆款內(nèi)容永遠(yuǎn)是吸粉的好方式之一，在視頻號(hào)也同樣如此。視頻內(nèi)容邏輯清晰、言之有物，讓觀眾感覺有價(jià)值是爆款內(nèi)容的不二法門。持續(xù)輸出優(yōu)質(zhì)內(nèi)容，提升爆款率，也是漲粉的主要方法。不過并不是所有爆款類型都如此，比如話題類爆款就遠(yuǎn)沒有干貨類、故事類的爆款漲粉效果明顯。

In the era of self media, popular content is always one of the good ways to attract followers, and the same goes for video accounts. Clear and meaningful video content that makes the audience feel valuable is the only way to create explosive content. Continuously producing high-quality content and increasing the popularity rate are also the main methods to gain followers. However, not all types of popular products are like this, for example, topic based popular products are far less effective in gaining followers than dry goods and story based popular products.

爆款文案特點(diǎn)：?與“我”相關(guān)、突出利益、追熱點(diǎn)、矛盾沖突、營造緊迫氣氛、刺激痛點(diǎn)情緒、提供解決方案等等。

Characteristics of popular copywriting:? Related to 'me', highlighting interests, chasing hot topics, conflicts, creating an urgent atmosphere, stimulating pain points, providing solutions, and so on.

活動(dòng)熱點(diǎn)漲粉

Activity hotspots increase followers

活動(dòng)拉粉，是直接迅速的方式，用一定的小成本付出去直接邀請用戶關(guān)注與點(diǎn)贊，對于剛剛起步的賬號(hào)來說，是比較直觀有效的漲粉方式。可以通過視頻形式發(fā)布活動(dòng)內(nèi)容，講清楚活動(dòng)規(guī)則，發(fā)布多個(gè)視頻擴(kuò)大宣傳力度。

Active fan building is a direct and quick way to attract users to follow and like with a certain amount of low cost. For accounts that are just starting out, it is a more intuitive and effective way to increase followers. You can publish activity content in the form of videos, clarify activity rules, and publish multiple videos to expand promotional efforts.

活動(dòng)形式

Activity format

1. 緊跟節(jié)日節(jié)點(diǎn)、輿情熱點(diǎn)，借勢營銷。通過借助節(jié)日氛圍，抓住熱議話題，獲取大量曝光，激發(fā)用戶參與熱情。2. 品牌推廣新賽道。打通視頻號(hào)活動(dòng)、朋友圈廣告和微信小程序全鏈路，配合品牌新品發(fā)行節(jié)點(diǎn)，匯集優(yōu)質(zhì)創(chuàng)作者聯(lián)合發(fā)聲，觸達(dá)圈層流量，再以豐厚的禮品加持，引爆活動(dòng)。3. 分享內(nèi)容、記錄生活式活動(dòng)。通過把生活中的美好，以合輯形式記錄下來，秉承喜歡隨緣、參與隨心的淡然態(tài)度，以潤物細(xì)無聲的方式吸引垂類用戶參與，例如#一束花的儀式感、#記錄溫暖瞬間等活動(dòng)。4. 串聯(lián)視頻號(hào)與公眾號(hào)，實(shí)現(xiàn)雙向宣傳、雙向曝光。以公眾號(hào)私域流量增加活動(dòng)熱度，讓活動(dòng)在視頻號(hào)公域流量池中更大程度曝光，吸引流量反哺至公眾號(hào)進(jìn)行進(jìn)一步的轉(zhuǎn)化。

1. Keep up with holiday milestones and public opinion hotspots, and leverage marketing opportunities. By leveraging the festive atmosphere, capturing hot topics, gaining a large amount of exposure, and inspiring users' enthusiasm for participation. 2. New track for brand promotion. Connect the entire chain of video account activities, friend circle advertisements, and WeChat mini programs, cooperate with brand new product release nodes, gather high-quality creators to jointly voice their opinions, reach circle traffic, and then use generous gifts to ignite the activity. 3. Share content and record lifestyle activities. By recording the beauty of life in the form of a compilation, adhering to a calm attitude of liking to follow fate and participating as one pleases, we attract vertical users to participate in subtle and silent ways, such as # a bouquet of flowers ceremony, # recording warm moments and other activities. 4. Connect the video number and official account in series to realize two-way publicity and exposure. Increase the popularity of the activity with the private domain traffic of official account, make the activity more exposed in the public domain traffic pool of the video number, and attract traffic back feeding to the official account for further transformation.

利用地理位置

Utilize geographical location

發(fā)布視頻時(shí)，添加位置信息，就更容易會(huì)被優(yōu)先推薦給同城用戶，帶來定向曝光，獲得漲粉。這個(gè)方法一般更適合本地賬號(hào)類型，比如本次吃喝玩樂、本地優(yōu)惠這類賬號(hào)。還有一些旅行博主等，發(fā)布的各個(gè)景點(diǎn)視頻，也可以帶上位置信息。

When posting videos, adding location information makes it easier to be recommended to local users first, bringing targeted exposure and gaining followers. This method is generally more suitable for local account types, such as this food, drink, entertainment, and local discount accounts. Some travel bloggers and others can also include location information in their videos of various tourist attractions.

視頻文案引導(dǎo)

Video copywriting guidance

在某些情況下，即使你的視頻作品質(zhì)量很好，但大多數(shù)用戶都沒有關(guān)注習(xí)慣，需要靠視頻文案做積極引導(dǎo)，有意識(shí)的指引用戶關(guān)注點(diǎn)贊。比如視頻末尾可以語音或文案去引導(dǎo)用戶，提醒用戶關(guān)注，在視頻結(jié)尾留下伏筆，引導(dǎo)瀏覽賬號(hào)主頁，增加關(guān)注的機(jī)會(huì)。

In some cases, even if the quality of your video works is good, most users do not have the habit of following and need to rely on video copy to actively guide and consciously guide users to follow and like. For example, at the end of the video, voice or text can be used to guide users, remind them to pay attention, leave a foreshadowing at the end of the video, guide them to browse the account homepage, and increase their chances of following.

付費(fèi)推廣

Paid promotion

視頻號(hào)無論個(gè)人賬號(hào)還是企業(yè)賬號(hào)，皆可通過小程序“視頻號(hào)推廣”申請付費(fèi)推廣。推廣（移動(dòng)投放端）提供“智能匹配人群”能力，根據(jù)賬號(hào)屬性和地域特點(diǎn)等因素，系統(tǒng)自動(dòng)尋找合適用戶。在推廣人群上，可以通過“智能匹配人群”或是“自定義定向人群”進(jìn)行人群篩選，對于希望高效漲粉的人來說也不失為一個(gè)不錯(cuò)的渠道。

Video accounts, whether personal or corporate, can apply for paid promotion through the mini program "Video Account Promotion". Promotion (mobile advertising platform) provides the ability to "intelligently match audiences", and the system automatically searches for suitable users based on factors such as account attributes and regional characteristics. In terms of promoting the target audience, "intelligent matching of target audience" or "customized targeted audience" can be used for crowd screening, which is also a good channel for those who hope to efficiently increase their followers.