我們做SEO優化推廣工作，就是一個不斷積累和沉淀的過程，沉淀的信息越多，用戶看到的結果也會越多。要知道，自然搜索占據了公司網站約1/3的流量，這個數據也告訴了我們SEO優化的重要性。
　　Our SEO optimization and promotion work is a continuous process of accumulation and sedimentation. The more information we accumulate, the more results users will see. You should know that natural search accounts for about one-third of the traffic on the company's website, and this data also tells us the importance of SEO optimization.

　　如果你從事SEO優化工作，關鍵詞的優化技巧是必知的。
　　If you are engaged in SEO optimization work, keyword optimization skills are essential.
　　01、什么是SEO優化？
　　01. What is SEO optimization?
　　SEO(SearchEngineOptimization)，即搜索引擎優化。它泛指一種運營手段，通過了解搜索引擎的算法機制，對網站的內部、外部進行調整優化，從而提高網站在搜索引擎內的自然排名。
　　SEO(SearchEngineOptimization)， That is, search engine optimization. It generally refers to an operational method that adjusts and optimizes the internal and external aspects of a website by understanding the algorithmic mechanisms of search engines, in order to improve the website's natural ranking within search engines.
　　相信大家已經知道了百度已經實施清風算法3.0，一般搜索引擎推出新的算法會極大影響SEO優化效果，而這次新算法給我們帶來了什么?
　　I believe everyone already knows that Baidu has implemented the Qingfeng Algorithm 3.0. Generally, the launch of new algorithms by search engines will greatly affect the SEO optimization effect. What has this new algorithm brought to us?
　　Title與網站正式名稱須符合
　　The title and official website name must match
　　Deion須與網站項目/內容相符真實
　　Deion must match the website project/content truthfully
　　關鍵詞堆砌
　　Keyword Stuffing
　　簡單解釋一下，就是網站的外部信息必須與外部信息一致。
　　Simply put, the external information of a website must be consistent with the external information.
　　一般來說，SEO優化包含站內優化和站外優化。
　　Generally speaking, SEO optimization includes both on site optimization and off site optimization.
　　站內優化主要指的是網站本身的優化，例如網站結構調整、頁面優化、代碼優化、圖片優化、地圖優化、URL優化、友情鏈接等。
　　On site optimization mainly refers to the optimization of the website itself, such as website structure adjustment, page optimization, code optimization, image optimization, map optimization, URL optimization, friendly links, etc.
　　站外優化主要指的是外部鏈接建設，通過做高質量的外鏈優化，增加網站的曝光率。
　　Off site optimization mainly refers to the construction of external links, which increases the exposure of the website through high-quality external link optimization.
　　而無論是做站內優化還是站外優化，都會涉及到一個重要的技能—關鍵詞優化，這也恰恰最能體現運營人員的水平所在。
　　Whether doing on-site optimization or off-site optimization, it involves an important skill - keyword optimization, which precisely reflects the level of operation personnel.
　　02、為什么要做關鍵詞優化？
　　Why do we need to do keyword optimization?
　　互聯網的快速發展，改變著我們的工作、學習和生活方式，據可靠數據顯示，有87%的網民會利用搜索引擎查找需要的信息，而這其中有近70%的人會直接在搜索結果頁的第1-3頁查找自己所需要的信息。
　　The rapid development of the Internet has changed our way of work, study and life. According to reliable data, 87% of Internet users will use search engines to find the information they need, and nearly 70% of them will directly find the information they need on pages 1-3 of the search results page.
　　所以，我們做SEO優化，就是要確保網站的排名靠前，讓更多的用戶看到并搜索網站。
　　So, when we do SEO optimization, we need to ensure that the website ranks high and allows more users to see and search for the website.
　　03、如何選擇關鍵詞？
　　03. How to choose keywords?
　　既然說要做關鍵詞優化，必然少不了選擇關鍵詞。
　　Since keyword optimization is necessary, it is inevitable to choose keywords.
　　如何選擇呢?首先肯定是搜索用戶基礎大的關鍵詞;其次，一定要與我們文章(產品)相關的關鍵詞。
　　How to choose? Firstly, it must be keywords with a large user base for search; Secondly, it is essential to use keywords related to our article (product).
　　只有滿足這兩個維度，才是我們需要選擇的關鍵詞。
　　Only when these two dimensions are met, are the keywords we need to choose.
　　除此之外，我們還需要明確一點的是：SEOer剛開始做關鍵詞的時候，先選擇難度低、搜索量穩定的長尾關鍵詞，通過這類詞拉動核心關鍵詞的排名。
　　In addition, we also need to clarify that when SEOer first starts making keywords, they should choose long tail keywords with low difficulty and stable search volume, and use these keywords to drive the ranking of core keywords.
　　04、如何做關鍵詞優化？
　　How to optimize keywords?
　　01、標題關鍵詞優化
　　01. Title keyword optimization
　　不管是標題/標簽關鍵位置一定要有關鍵詞，且與內容相關，這是SEO優化的準則。
　　The key position of the title/tag must have keywords that are relevant to the content, which is the principle of SEO optimization.
　　這里不建議關鍵詞堆砌，或者與內容主題不相關。(詳情請了解一下百度清風算法3.0)
　　It is not recommended to stack keywords here or if they are unrelated to the content theme. (For details, please refer to Baidu Qingfeng Algorithm 3.0)
　　02、標簽優化
　　02. Label optimization
　　典型的權重標簽有H1，strong，b標簽、title標簽等，這個地方的關鍵詞很重要，一定要區別對待，不要在頁面上濫用，選擇既定關鍵詞既能保證搜索引擎的排名，又能拉動網站的權重。
　　Typical weight tags include H1, strong, b tags, title tags, etc. Keywords in this area are very important and must be treated differently. Do not abuse them on the page. Choosing established keywords can not only ensure search engine rankings, but also drive website weight.
　　03、詞頻和密度
　　03. Word frequency and density
　　網站內出現的關鍵詞一定要注意詞頻和密度。
　　Be sure to pay attention to the frequency and density of keywords appearing on the website.
　　詞頻—關鍵詞出現的次數
　　Word frequency - the number of times a keyword appears
　　密度—關鍵詞出現數次/頁面文字
　　Density - keyword occurrence times/page text
　　一般來說，篇幅不長的頁面或文章出現2-3次關鍵詞即可，切記不要堆砌關鍵詞。
　　Generally speaking, keywords should appear 2-3 times on short pages or articles, and it is important not to pile up keywords.
　　04、關鍵詞的形式
　　04. Forms of Keywords
　　在選擇關鍵詞時，可以多增加一些關鍵詞的形式，例如同義詞、近義詞、不同稱呼等等，保證用戶在搜索時都能全部覆蓋到。
　　When selecting keywords, you can add more forms of keywords, such as synonyms, synonyms, different titles, etc., to ensure that users can cover all of them when searching.
　　想要做好關鍵詞優化，一定要堅持不懈!遇到降權、困難時也一定要保持淡定，不能慌張，先查找原因看看是否犯了搜索引擎的“忌”，只要堅持白帽SEO優化，成功是早晚的事兒。
　　To do well in keyword optimization, one must persevere! When encountering demotion or difficulties, it is important to remain calm and not panic. First, investigate the reasons to see if you have violated the "taboos" of search engines. As long as you persist in white hat SEO optimization, success is a matter of time.
　　本文由 濟南網站優化 友情奉獻.更多有關的知識請點擊 https://www.xinnuoshang.cn/ 真誠的態度.為您提供為全面的服務.更多有關的知識我們將會陸續向大家奉獻.敬請期待.
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