要想通過(guò)短視頻來(lái)玩轉(zhuǎn)營(yíng)銷，這8種玩法是必不可少的。

To play marketing through short videos, these 8 gameplay are essential.

第1點(diǎn)就是硬廣，硬廣是目前短視頻平臺(tái)當(dāng)中簡(jiǎn)單直接的一種廣告投放方式，這些都是通過(guò)付費(fèi)的方式來(lái)對(duì)商品進(jìn)行曝光，同時(shí)也是簡(jiǎn)單的買流量模式，當(dāng)然這也是電商當(dāng)中常用的銷售手段。

The first point is hard advertising, which is currently a simple and direct advertising method on short video platforms. These methods expose products through payment and are also a simple traffic model. Of course, this is also a commonly used sales method in e-commerce.

第2點(diǎn)是內(nèi)容定制，內(nèi)容定制其實(shí)和傳統(tǒng)廣告片相似，只不過(guò)如果用短視頻推廣的話，時(shí)常會(huì)更短一點(diǎn)，但是相比于傳統(tǒng)的廣告來(lái)講，傳播途徑就更加廣泛，它需要更加短小精悍的廣告內(nèi)容，并且需要更多的爆點(diǎn)。

The second point is content customization. Content customization is actually similar to traditional advertising videos, but if short videos are used for promotion, it is often shorter. However, compared to traditional advertising, it has a wider range of dissemination channels and requires more concise and powerful advertising content, as well as more explosive points.

第3點(diǎn)是內(nèi)容的植入內(nèi)容，植入也稱之為短視頻廣告當(dāng)中的軟文，其中就包含短視頻內(nèi)容當(dāng)中加入廣告口播以及產(chǎn)品的露出。這種內(nèi)容植入通常軟廣硬廣相互結(jié)合，充分體現(xiàn)品牌的價(jià)值以及獨(dú)特優(yōu)勢(shì)。

The third point is the implantation of content, also known as the soft text in short video advertisements, which includes the addition of advertising and product exposure in short video content. This type of content implantation usually combines soft and hard advertising, fully reflecting the brand's value and unique advantages.

第4點(diǎn)就是通過(guò)網(wǎng)紅活動(dòng)來(lái)提高整體的曝光度，現(xiàn)如今網(wǎng)紅的活動(dòng)也并不亞于知名歌手開(kāi)線下演唱會(huì)，尤其是眾多網(wǎng)紅聚在一起的大型活動(dòng)，更能夠讓品牌方的營(yíng)銷大幅提高，在網(wǎng)紅活動(dòng)當(dāng)中。可以通過(guò)代言的方式為品牌帶來(lái)更多的曝光度，同時(shí)需要制定精確的營(yíng)銷目標(biāo)計(jì)劃，從而能夠讓網(wǎng)紅活動(dòng)和品牌營(yíng)銷之間的聯(lián)系更大。

The fourth point is to increase overall exposure through internet celebrity activities. Nowadays, the activities of internet celebrities are not inferior to those of famous singers holding offline concerts, especially large-scale events where many internet celebrities gather, which can greatly improve brand marketing. It is possible to bring more exposure to the brand through endorsement, while also requiring the development of precise marketing target plans, in order to strengthen the connection between internet celebrity activities and brand marketing.

第5點(diǎn)是品牌官方運(yùn)營(yíng)，我們可以看到在短視頻平臺(tái)當(dāng)中，很多大型品牌也都開(kāi)設(shè)了自己的官方運(yùn)營(yíng)賬號(hào)，這些運(yùn)營(yíng)賬號(hào)在平臺(tái)當(dāng)中往往更有威信度，能夠讓消費(fèi)者看了以后，覺(jué)得這是官方發(fā)布的信息，同時(shí)也能夠帶來(lái)更大的流量。

The fifth point is the official operation of the brand. We can see that many large brands have also opened their own official operation accounts on short video platforms. These operation accounts are often more authoritative on the platform, which can make consumers feel that this is the official information released and can also bring greater traffic.

第6點(diǎn)整合營(yíng)銷。整合營(yíng)銷就是圍繞一件產(chǎn)品進(jìn)行多維度的銷售，整合營(yíng)銷一般都需要構(gòu)建營(yíng)銷矩陣，通過(guò)每個(gè)營(yíng)銷之間的聯(lián)動(dòng)性來(lái)進(jìn)行大眾消費(fèi)內(nèi)心的獲取。

Point 6: Integrated marketing. Integrated marketing is the multi-dimensional sales around a product. Integrated marketing generally requires the construction of a marketing matrix, and the linkage between each marketing is used to obtain the inner thoughts of mass consumption.

第7點(diǎn)是通過(guò)短視頻直播，短視頻直播能夠在直播間內(nèi)將產(chǎn)品快速的營(yíng)銷出去，而且直播當(dāng)中的客戶一般都是精準(zhǔn)客戶。

The seventh point is through short video live streaming. Short video live streaming can quickly market products in the live broadcast room, and the customers in the live broadcast are generally precise customers.

第8點(diǎn)就是多方度合作，多方度合作能夠降低營(yíng)銷成本，同時(shí)能夠使客源進(jìn)行相互的交流，這也是一種比較不錯(cuò)的營(yíng)銷玩法。

The eighth point is multi-party cooperation, which can reduce marketing costs and enable mutual communication among customers. This is also a good marketing strategy.

所以，通過(guò)短視頻來(lái)進(jìn)行營(yíng)銷也是一種非常現(xiàn)代化的營(yíng)銷方式，在未來(lái)，短視頻方式能夠在人群當(dāng)中的活躍度越來(lái)越高，因此短視頻營(yíng)銷能夠帶來(lái)更大的營(yíng)銷收入。

So, using short videos for marketing is also a very modern marketing method. In the future, short video marketing can become more and more active among the audience, so it can bring greater marketing revenue.

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